The voiceover market is enormous!
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Radio commercials |
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Television commercials |
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Television presenter:
teleprompt/autocue
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TV continuity announcer |
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News-reading |
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Documentaries:
science, engineering, medical travel, nature history, geography,
safety, local government, political |
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DVD:
exports, company reports
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Cartoons:
television commercials, kids' cartoons |
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Talking books |
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Websites |
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Video games |
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Telephone on hold systems
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Sales presentations:
face to face/on the phone |
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Speeches |
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Job and promotion interviews |
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Jingle singers |
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Dear Steve,
Since I finished the PSR™ Method course, I have recorded several
voiceovers. Although I have done voiceovers before, I realise now the
importance of the PSR™ Method because it has made me more confident
and I found that voiceover recordings were finished quicker. In one job
in particular I even amazed myself! There was another person who was supposed
to work with me but didn't turn up, and I ended up doing twice the work
in half the time, due to your training, and they only had to pay one person,
not two.
It was great. It was for Friends of the Earth, and they were very grateful
because their budget was very tight.
Natalia Farran
How much can you expect to earn as a voiceover?
How much you earn depends on:
- whether your work is television, radio or corporate
- Local or national campaign
- How many times it is shown
In America and the UK there are over 10,000 radio stations. Assuming each radio
station needs 10 voiceovers per week – that’s 100,000 voiceovers
needed every week – and that’s only half the business!
There is similar potential in Australia, India, Canada, South Africa, in
fact most countries, and I haven’t mentioned the biggest potential,
which is corporate narration. This includes videos for documentaries, sales
training, safety training, promotional and induction. Thousands of television
commercials are produced every year, not forgetting video games, websites
and talking books.
For example: a TV commercial shown nationally in the USA can earn $15.000
and more. In the UK, a one hour recording session for a TV commercial will
earn £3,000 if it is shown nationally.
Dear Steve,
I thought I would drop you a line to let you know how I am doing.
Since attending your PSR™ method course, I have been successful
in landing quite a few voiceover jobs – ranging from website introductions
to corporate narrations for companies – AND have got repeat business
already, at prices ranging from £75 to £350 per job.
I really can’t thank you enough – I thought I could talk and read
quite well (well you do don’t you?), that was until I attended your course
and really started to learn how to do it.
Once again, Steve, thanks a lot.
Kind regards,
Roland Moore
For more detailed information, simply download
our booklet and free CD, ‘Talk Your Way to Success™' |
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I have travelled and worked in many countries, including Australia, Sri Lanka,
Hong Kong and the USA. When you go on holiday, it’s fun to call in to
a local radio station with your demo CD; they may offer you a job or two.
When you become a voiceover, you are starting a new business. At first it will
be part-time. I call it a profitable hobby.
So if you have the ambition and the determination to be a voiceover, here is what
you need to do:
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1. |
To be professional voiceover, you need to train
in a specific technique. |
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2. |
When you are trained, you need to record a demo CD –
I can recommend demo CD producers in the USA and the UK. |
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3. |
You need to distribute copies of your CD to radio stations,
TV stations, advertising agencies and independent producers. |
You can post your demo (on cassette, minidisk or CD)
or send your demo in MP3 format via email.
Networking is also very important. The more people hear your talent, the better
chance you have of getting offers of work.
ISDN — the most exciting advance in the voiceover business
Once you’ve had the experience of a few jobs, it’s time to
look at the miracle of ISDN.
An ISDN line will increase your earning potential many times over.
ISDN is similar to a phone line but it carries much more information.
You can simply set up your own recording facility at home using your computer,
a microphone, headphones and a piece of software.
With this simple set up you can record voiceovers to any radio station or recording
studio in the world from the comfort of your own armchair – and it’s
broadcast quality.
It’s the way of the future.
Last year I was on seven TV channels in other countries (in English): Spain
– lottery , Italy – Silver Boots, Switzerland – milk,
India – tourism, Sweden – hotel, Germany – watch and the
USA – wine.
Recording voiceovers for other countries usually involves a buyout fee which
can be hundreds or even thousands of dollars.